terça-feira, 2 de novembro de 2010
PRACTICES AND CONSUMPTION OF CHRISTIAN PRESS READERS
In 2009, the Portuguese Christian Press Association (AIC, Associação de Imprensa de Inspiração Cristã) held a survey of publications that belongs to the Association, with 22 questions. The CESOP (Centro de Estudos de Sondagens e Opinião Pública, Centre for the Study of Polls and Public Opinion) from Catholic University of Portugal was responsible for this survey and its analysis. There were a total of 997 answers from valid surveys, concerning a total of 36 publications. It was not my intention to project the idea of a community of knowledge (Zelizer), nor to work on concepts such as passive or critical audiences (Hall), but to look into a specific set of publications (daily, weekly, fortnightly, monthly) included in the association. The production of this survey had several objectives, the first of which was to know the readers of the publications identified with religious ideals. Then, the intention was to find out the receptivity of those readers to advertising, as well as relating local, national and international news, with the objective of calculating the interaction in reading between regional and global topics.